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Americans consume more than 16.5 billion quarts of popped popcorn annually. Because it is high in fiber and carbohydrates and low in calories (only 33 per cup) and fat, it is one of the most nutritious snacks. Popcorn's popularity means profits for purveyors. It generates 70-85% profit margins, stimulates beverage sales and requires very minimal labor. High quality commercial popcorn expands 40 times when popped. Medium yellow butterfly kernels are the best for popping. One ounce of unpopped kernels will yield about one quart of popped popcorn. The reason some of the kernels don't pop is lack of proper moisture. The proper amount of moisture in popcorn is 12.5%.